The word variety best describes our work in summer 2018. To engage the millennial consumer, experts suggest not chasing them but instead showing up where they’re going and enhance the experiences they’re after. To that end, we negotiated and managed a number of brand awareness sponsorships for an international firm that included The Other Art Fair, the Printers Row Art Festival, a sold-out talk at the new American Writers Museum featuring Tayari Jones (author of the national bestseller An American Marriage, an Oprah Book Club favorite), and a late-night appearance in the West Loop by a critically-acclaimed rapper prior to his performance at Pitchfork Music Festival.
We were called upon to manage a 5K run/walk for the foundation of a celebrated Chicago sports figure. The event drew 500 participants to the lakefront trail in Burnham Park near 35th Street.
We also coordinated a number of breakfast, lunch, dinner and food truck celebrations around the city and suburbs – Arlington Heights, Chicago, Crystal Lake, Glenview, Libertyville, Naperville, Orland Park, St. Charles and Wheaton – this summer and early fall.